Course Description

A Comprehensive guide on running a serviced accommodation business. From Planning your business, Research, Organising your systems, Sourcing properties, Property set up, Engaging with your customers and Repeating the process to scale up efficiently.

Matthew Hayward

Matthew has been working in the serviced apartment industry since 2010. Run an operational team of 20+ staffManaged a portfolio of 120 Serviced ApartmentsManaged all aspects of the business and leading his team to deliver year on year growth.Launched new SA productsCreated the StayCentral brand (www.staycentral.net)Matthew has hands on experience of practically all aspects of running serviced apartments from housekeeping and property sourcing and on boarding to reservations and marketing, guest management and property maintenance, H&S compliance to finance.  

Course curriculum

  • 1

    Introduction

  • 2

    Plan

    • Your Business Plan

    • Your Business Outcomes

    • Reverse Engineering

    • Planning Quiz
  • 3

    Research

    • Evaluating Competitors

    • Research Demand

    • Google Trends, Airdna & STR Global

    • Company Presence, Tourist Demand and Universities

    • Local Events & Increased Rates

    • Pricing Comparison Calculator

    • A Great Area

    • Market Research - Stay with a competitor

    • Read Reviews (good and bad)

    • Know your costs

    • Guest Types

    • Research Quiz
  • 4

    Organise

    • Filing Systems, Drop Box, Utility Tracker, BB, TV Licence, T&C's

    • Data Protection

    • PCI Compliance

    • Payment Gateways

    • Key Systems

    • Property Inspection Checklist

    • Guest & Property Manuals

    • Cleaners Guide

    • Maintenance Procedures

    • Operations Manual

    • Linen

    • Key Roles When Building Your Team

    • Plan For Problems

    • Investigating Guests

    • Section 3: Organising & Office Set Up Quiz
  • 5

    Source

    • Why Serviced Accommodation?

    • Profit Examples

    • Rent By The Room Or Whole Property?

    • Portals - Sourcing Property & Converting Existing

    • Letting Agents - Overcoming Objections

    • Deal Analyser

    • R2R Deal Examples

      FREE PREVIEW

    • 90 Day Rule

    • Management Companies & Head Leases

    • Sourcing Quiz
  • 6

    Property

    • New Poperty Checklist & Furnishing Basics

    • Dressing The Property

    • Photographs

    • Key Box Locations

    • Concierges & How To Deal With Them

    • Grading Assessments

    • Risk Assessments

    • Managing The Day To Day - Top Tips

    • Managing The Day To Day - Reservations

    • Managing The Day To Day - Check In's

    • Managing The Day To Day - Check Out's

    • Managing The Day To Day - Cleans

    • Managing The Day To Day - Cleaner Management

    • Property Set Up Quiz
  • 7

    Engage

    • Channel Managers

    • OTA's - What Are They?

    • OTA Overview - Booking.com

    • OTA Overview - Airbnb

    • OTA Overview - Expedia

    • OTA overview - HomeAway

    • OTA Overview - Corporate Travel Agents

    • Social Media - Facebook

    • Social Media - Twitter, Pinterest, Linkedin

    • Email Marketing

    • Offline Marketing

    • Your Website

    • Engage
  • 8

    Repeat

    • Expand - Next step overview

    • Expand - Cashflow

    • Expand - Outsourcing

    • Expand - Systems

    • Expand - Properties

    • Expand - Quiz

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.